One shared vision to create an unparalleled impact for the brands that we represent
Ray Yeung, Founder
Whether it’s launching a new company or product, raising the profiles of C-Suite executives or coming up with a culturally relevant and bold campaign, Ray brings an integrated communications approach and leverages his strong influencer relationships, creativity and passion to ensure his clients are successful in achieving their business goals.
Before founding Relev8, Ray served as the head of communications at eBay and led the communications strategy and execution for the spin-off of eBay Enterprise and the formation of 4 new separate business entities.
Prior to eBay, Ray spent more than 12 years at New York-based agency, Brainerd Communicators as Managing Director and developed and ran high profile engagements for the agency’s technology, media, consumer & startup brands, among them PwC, Playboy, Pixar, Clear Channel (rebranded as iHeartMedia), Live Nation, Ticketmaster, Siemens and Ancestry.com.
Previously, Ray managed PR engagements for the corporate & technology practice at Hill and Knowlton’s New York office. Ray began his career at Oracle in Australia & New Zealand in various marketing communications roles.
Nancy Zakhary, Principal
With 15+ years of experience in the PR business, Nancy Zakhary serves as a trusted counselor on brand strategy and positioning for leading global brands and startups, drawing on her depth of experience in the media, entertainment and communications, technology, retail, automotive and professional services sectors. The mission, as she sees it, is to help her clients tell their stories in a creative manner, engage with their audiences, and successfully achieve their business and communications goals.
Nancy guides the development and execution of coordinated communications programs, including executive visibly, message & brand development, consumer services & technology launches, digital & social media strategy. Other areas of focus consist of event and experiential marketing activations (ex. Art Basel, CES, ComicCon, North American International Auto Show, Sundance Film Festival and SXSW). She takes a very hands-on approach and her work is best measured by her ability to roll-up her sleeves and partner with her clients to generate results – while maintaining an acute understanding of sensitivities and industry issues.
During her tenure with Brainerd Communicators – a boutique PR shop, she was responsible for running and/or supporting high profile engagements for the following: PwC (Auto; Entertainment, Media and Telecommunications, and Technology practices), Playboy, Live Nation / TicketMaster, Pixar, Deckers Brands (UGG, Teva, etc.), iheartmedia (formerly Clear Channel; Corporate, Radio, Entertainment, TV, Outdoor / Spectacolor and Airports units), ION Media, Outdoor Sportsman Group, UltraViolet, Pearl TV, Grindr and Happn, among others.
Prior to entering the PR industry, Nancy was a fashion columnist for Slant Magazine and worked as an assistant to the Editor-in-Chief at Harper’s Bazaar.
Alexandra Delgado, Content & Social Media Specialist
Alexandra leads content and social media programs for clients across consumer lifestyle and tech industries. Her background in journalism serves as the foundation for her digital storytelling skills — from strategy, content ideation to execution. Day-to-day, she taps her creativity and writing prowess for everything from blogs, case studies, newsletters and video scripts to crafting brand materials and executive profiles.
Having worked on social media marketing across channels since its early evolution, Alexandra is a seasoned expert in developing highly effective owned, earned and paid social media strategies that drive measurable success and support business goals for clients. Her client portfolio includes Vranken-Pommery Monopole, Luxottica Group, MSCI, Magnitude Software and The PR Net.
Alexandra started her career at Haute Living magazine in Miami before moving to NYC to pursue work in the marketing and PR industries.